I would love to claim that the title came out of my brain, but it didn’t.
It does, however, succinctly highlight EXACTLY what I believe “cloud based”* office tools are all about.
Focussing on “words” (yes, wordprocessing, usually done with Microosft Word) I have previously discussed how applications such as Google Apps are coming at this from a very different point of view – from the team and not the office worker, Google Docs … So What – The ONE Reason Why You Should Care:
Google Docs lives to share the words:
- knows that words want to be shared and that’s why you’ve typed them.
- its world view knows/understands its connected environment
- its capabilities are built to use this environment
Living on the worlds biggest network allows this to happen.
It’s not about pretty words for the vast majority of users, it’s about sharing ideas, collaborating on goals and working together. The few times that “desktop publishing” is required the appropriate tools should then be chosen.
* I’m sorry for using the “cloud” word, it sucks as anything more than hype but I seems to be widely understood. The earlier it goes away the better 
